ASAP identity and leadership principles.

Each of us is unique. However, we are all connected by a shared passion for the automobile. In addition, we share values that we consider essential for our daily work and our harmonious working atmosphere. We firmly believe that we as individuals and the values we share are fundamental to our success, provided we act systematically to follow them.

ASAP identity – our personality.

We share a passion for the automobile and the development of new technologies. Values such as being human, authentic, skilled, invigorating and enthusiastic are essential for getting along and working together, both within and outside of the ASAP Group. We have defined our five success factors – people, customers, quality, the future and technology – as our most important action fields, thereby enabling us to apply our values in our daily work.

Leadership principles.

Our leadership principles make a decisive contribution to shaping the corporate culture at ASAP and to the company’s long-term success. Goals, responsibility, motivation, community, interaction and communication – our six leadership principles are integral building blocks of our culture and guide us in our daily interactions with one another.